This year, Hershey's is celebrating National S'mores Day 2016 by honoring the American athletes competing in the Olympic Games. The campaign helps the iconic chocolate brand celebrate its American roots, while also showing its support for Team USA.
On National S'mores Day 2016, Hershey's will be hosting a celebration in its hometown of Hershey, Pennsylvania, and at the USA house in Rio de Janeiro, Brazil. The brand will provide the athletes with delicious s'mores made from Hershey's products and will encourage families across America to do the same. The brand is also asking consumers to send messages of support to Team USA with the hashtag #HelloFromHome. The messages collected will then be hand-delivered to the athletes during the National S'mores Day event.
While s'mores and the Olympics may seem like an unusual pairing, Hershey's demonstrates how brands can cleverly use different holidays to generate buzz around other events.
Olympic S'mores Branding
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