This year, Hershey's is celebrating National S'mores Day 2016 by honoring the American athletes competing in the Olympic Games. The campaign helps the iconic chocolate brand celebrate its American roots, while also showing its support for Team USA.
On National S'mores Day 2016, Hershey's will be hosting a celebration in its hometown of Hershey, Pennsylvania, and at the USA house in Rio de Janeiro, Brazil. The brand will provide the athletes with delicious s'mores made from Hershey's products and will encourage families across America to do the same. The brand is also asking consumers to send messages of support to Team USA with the hashtag #HelloFromHome. The messages collected will then be hand-delivered to the athletes during the National S'mores Day event.
While s'mores and the Olympics may seem like an unusual pairing, Hershey's demonstrates how brands can cleverly use different holidays to generate buzz around other events.
Why This Trend Is Growing
- National Holiday Branding
- Brands can leverage national holidays to generate buzz and show support for relevant events, increasing engagement and customer loyalty.
- Athlete Support Branding
- Brands can leverage major sporting events to show support for athletes and enhance their brand's image as patriotic and community-oriented.
- Hashtag Campaigns
- Brands can leverage social media and user-generated content by creating branded hashtags for consumers to share messages and generate buzz.
Industries Being Reshaped
- Food and Beverage
- Brands in the food and beverage industry can leverage national holidays and iconic events to promote their products and create memorable experiences for customers.
- Sporting Goods
- Brands in the sporting goods industry can leverage major sporting events to promote their products and show support for athletes, enhancing customer loyalty and brand image.
- Social Media
- Brands in the social media industry can leverage user-generated content and branded hashtags to increase brand awareness, engagement, and customer loyalty.
