This herbal tea branding takes a vibrant approach to packaging supplements in order for them to catch the eye of consumers.
Called 'Wild Leaf Active Teas,' the herbal supplements company enlisted 'Sweety & Co' to design the packages to appeal to younger demographics that are more likely to opt for sodas and other sweet drinks over tea. The resulting herbal tea branding is quite youthful, with a variety of colors and playful fonts that are front and center on the cans and sealable bags that the tea comes in. The teas claim to offer a variety of benefits including detox, mood improvements, weight loss and boosts in concentration.
By creating this eye-catching and overly saturated packaging, this tea company is able to target younger consumers.