This transparent snack packaging was designed by 'Miller Creative' for the snack food 'GoBitos' and reveals the brand's use of healthy ingredients.
With the intention of creating a unique brand name and identity, the creative agency chose to make packaging that was eye-catching while ensuring that the food inside was represented as nutritious. The resulting packaging is showcased in a neutral palette that is contrasted with various pops of color that reflect the food's different flavors. A small transparent surface reveals the snacks inside the packaging. With roasted chickpeas in flavors such as thai chili, ghost pepper, garlic parmesan, tangy ranch and aged white cheddar, these snack packages are creative in both their design and their contents.
This transparent snack packaging achieves its goal of appealing to consumers of all ages and showcases its healthy ingredients in a unique way.