These summer ales are packaged in bottles that perfectly reflect the beer's name and purpose.
Unsurprisingly, these summer ales were created to be the perfect drink for the summer season and the creative agency 'NotOnSunday' chose to represent that fact in its packaging as well. The resulting bottles are quite large and rather than being shaped like traditional bottles, they instead come in an unusual, curved shape. The bottle is labelled with a bright yellow, diamond-shaped sticker that states the name of the beer and features an illustration of the sun. To top the summer theme off, this bottle's cap is also vivid yellow in color.
The branding that accompanies this summer ale leaves no room for doubt about what occasions this beer is intended for.
Key Themes Behind This Trend
- Creative Packaging Design
- Opportunity to disrupt the packaging industry by creating unique and eye-catching designs.
- Seasonal Branding
- Opportunity for companies to develop seasonal-themed branding strategies to resonate with consumers.
- Unconventional Bottle Shapes
- Opportunity to innovate in the beverage industry by introducing new and distinct bottle shapes.
Where This Applies
- Beverage
- Opportunity for breweries and beverage companies to differentiate their products through unique packaging.
- Design
- Opportunity for design firms to collaborate with brands in creating innovative and visually appealing packaging.
- Marketing
- Opportunity for marketers to leverage seasonal branding as a way to target specific consumer segments.
