Inspired by the longest and sunniest day of the whole year, Stella Artois created its first-ever limited-edition golden lager, dubbed the Stella Artois Solstice Lager. The summery lager is said to have a refreshing and full-flavored profile that's full of well-balanced citrus essences. The triple filtered product comes in at 4.5% ABV and 105 calories per bottle and builds on Stella Artois' tradition of making special seasonal brews for the holidays.
Now that people are beginning to ease out of life in lockdown, Stella Artois reminds that the crisp lager can be enjoyed with others online and social distancing. For a limited time, locals in Phoenix can get the first taste of Stella Artois Solstice Lager before it officially arrives in stores.
Image Credit: Stella Artois
What's Driving This Trend
- Limited-edition Summer Brews
- Other beer brands can take inspiration from Stella Artois and create their own versions of special seasonal summer beers, offering consumers unique and memorable drinking experiences.
- Online Social Drinking
- Brands can explore virtual tasting events and social media platforms to help consumers connect and socialize with others while enjoying their favorite summer brews.
- Low-calorie Beers
- Beer companies can create low-calorie versions of their popular brews to appeal to health-conscious consumers who want to cut calories but not flavor.
Who This Affects Most
- Craft Beer
- Craft breweries can create their own unique summer brews for seasonal release, drawing in consumers who seek unique beer experiences.
- Virtual Events
- Virtual event platforms can partner with beer brands to create online beer-tasting events that can reach wider audiences and keep people connected during social distancing.
- Health and Wellness
- Health and wellness companies can create low-calorie beer options that cater to health-conscious consumers seeking alcohol that fits within their diets and lifestyles.
