The Peroni Nastro Azzuro Stile Capri lager is a new beer being launched in Europe for consumers to enjoy this summer as a refreshing, low-ABV libation. The beer is brewed with Italian lemon zest along with olive leaf extract to prioritize a refreshing profile that's lower in bitterness and with forward citrus notes. The beer is packaged in clear bottles to further showcase the golden profile of the drink and features a 4.2% ABV that's more suited towards consumers looking to leisurely sip.
Head Brewer at Birra Peroni Claudio Costa commented on the new Peroni Nastro Azzuro Stile Capri lager saying, "Alongside a team of expert brewers, we were able to create an easy-drinking, low bitterness and super refreshing beer with an unmistakable character and a touch of Italian style. Brewed with fresh notes of sun-soaked lemons and olive leaf, it is lightly aromatic and uniquely uplifting, like the sea breeze on Italy’s iconic coastline.”
Why This Trend Is Growing
- Mediterranean-inspired Beverages
- Opportunity to create refreshing, low-ABV beverages inspired by flavors of the Mediterranean region.
- Clear Bottled Packaging
- Opportunity for clear bottled packaging to showcase the appearance and color of the beverage.
- Low-bitterness Beers
- Opportunity for low-bitterness beers that prioritize refreshing citrus notes.
Industries Being Reshaped
- Brewing Industry
- Brewers can experiment with Mediterranean-inspired ingredients and low-ABV profiles to create refreshing beverage options for consumers.
- Beverage Packaging Industry
- Opportunity for the development of clear bottle packaging options to showcase the appearance and color of the beverage.
- Hospitality Industry
- Restaurants and bars can offer a variety of low-ABV beer options to appeal to consumers looking for leisurely sipping reminiscent of the Mediterranean lifestyle.
