After its contents have been removed, bicycle boxes are usually destined for the recycling bin—but not the Brum Box.
The Brum Brum is an eco-friendly bicycle for kids that's made from materials like recyclable birch and oak plywood. As such, the product called for a packaging solution that is just as sustainable. The three-piece garage-inspired Brum Box was developed as a design that can be used as a place to park the bike when it is not in use, as well as a play house that can be drawn on like a 3D coloring book with lines that can be filled in.
Since the Brum Box is made from corrugated board, it can easily be recycled when it is no longer needed for transportation or play. Across all industries, consumers are seeking out multipurpose packaging designs that can be of use to them after they have served their primary purpose.
Why This Trend Is Growing
- Multipurpose Packaging
- Consumers seek out packaging designs that can serve multiple purposes after their primary use, creating opportunities for sustainable and innovative designs.
- Eco-friendly Children's Products
- Parents and caregivers are increasingly interested in purchasing environmentally sustainable products for children, leading to the expansion of this market.
- Interactive Packaging
- As more consumers become interested in unique and engaging packaging designs, there is potential for businesses to create interactive and customizable product packaging.
Industries Being Reshaped
- Packaging Industry
- Packaging companies can create innovative designs that serve multiple purposes beyond transportation, such as play structures or storage solutions.
- Children's Product Industry
- Manufacturers of children's products can leverage the demand for eco-friendly products by developing sustainable options that are engaging and fun for kids.
- Retail Industry
- Retailers who offer unique and interactive packaging designs for products can attract consumers looking for novel experiences and customizable options.
