Ideas
Explore the world's #1 largest database of ideas and innovations, with 465,705 inspiring examples.
Trend Reports
Discover why 1,261 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,333 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,261 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 316,333 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 465,705 cutting edge ideas.

Intricate Illusory Branding Identities

& Walsh Embarks on a Tasteful Modern Branding Project

— September 3, 2019 — Marketing
This modern branding project is overseen by & Walsh — an American creative firm that was founded by well-regarded designer Jessica Walsh.

Commissioned by Miami- and Buenos Aires-based creative agency Gut, the project called for a captivating visual language and a new logo that truly showcased the ethos of the client — a mission that is defined by “having the guts to do something that hasn’t been done before.” Harnessing the essence of this boundary-pushing approach, & Walsh focused on creating flexibility and a continuously dynamic aesthetic. As a result, the modern branding project is characterized by a timeless black and white palette, as well as a recurring spiral motif that produces illusory properties that guarantee to be striking and attention-captivating for the ones perceiving them.
Trend Themes
1. Dynamic Aesthetics - Opportunity for brands to adopt continuously evolving and visually captivating design elements that reflect their boundary-pushing approaches.
2. Illusory Branding - Brands can explore the use of illusory properties in their visual identities to create captivating experiences for their target audience.
3. Timeless Palette - The use of a black and white color scheme offers a timeless aesthetic that can be adapted by brands to convey sophistication and elegance.
Industry Implications
1. Creative Agencies - Creative agencies can leverage dynamic aesthetics and illusory branding techniques to create memorable and impactful brand identities for their clients.
2. Branding and Design - Branding and design professionals have an opportunity to explore timeless palettes and illusory visual elements in their projects, adding depth and intrigue to their work.
3. Fashion and Luxury - The fashion and luxury sectors can adapt the concept of illusory branding and embrace dynamic aesthetics to create captivating visual experiences and elevate their brand positioning.
6.1
Score
Popularity
Activity
Freshness