Joshua Vides, a graphic designer and visual artist based out of Southern California, has announced 'Commercial Break' a new creative project and exhibition at 'Sai' in Tokyo. As part of Commercial Break, Vides has partnered with several companies to release different sets of merchandise, including streetwear with 'WTAPS' and coffee-flavored treats from 'KITH TREATS.'
Vides advertised this creative project in a video inspired by television commercials from the 80s. With the title Commercial Break, Vides is using this opportunity to embrace a different creative style than what he is accustomed to. Vides has become famous for its black-and-white color scheme, leading to this design strategy being used in high-profile collaborations with the likes of BMW and many more. As such, the Commercial Break uses a full range of colors inspired by retro comics and retro television programs.
Image Credit: Joshua Vides
Why This Trend Is Growing
- Brand Collaborations with Artists
- More and more brands are partnering with artists to create unique, limited-edition merchandise and art exhibitions like Joshua Vides' 'Commercial Break.'
- Retro-inspired Designs
- Nostalgia for the 80s and 90s is fueling a trend of retro-inspired designs like those found in Joshua Vides' 'Commercial Break.'
- Colorful Monochromatic Design
- Designers are experimenting with bright colors and patterns while staying true to monochromatic design principles, as exemplified in Joshua Vides' 'Commercial Break.'
Industries Being Reshaped
- Fashion
- The fashion industry can collaborate with artists like Joshua Vides to create limited-edition streetwear and accessories.
- Art
- Art exhibitions like 'Commercial Break' can bring attention to up-and-coming artists and offer a new way to experience their work.
- Food
- Food companies like 'KITH TREATS' can partner with artists like Joshua Vides to create unique, limited-edition flavor profiles and packaging design.
