Apple joins forces with the New Museum in New York City for an interactive augmented reality art experience across six major cities.
AR and other mixed-realities have become quite of interest in the art world. As a result, creatives strive to take advantage of the new opportunities the medium creates. Apple is one such company that attempts to stay on the cusp of innovative practices. Its collaboration with the New Museum is indicative of that. Intuitively dubbed [AR]T, the two entities launch an augmented reality art tour that will digitally realize six large-scale virtual artworks across New York City, London, San Francisco, Paris, Hong Kong, and Tokyo. Participating artists include Nick Cave, Cao Fei, Carsten Höller, Pipilotti Rist Nathalie Djurberg, Hans Berg, and John Giorno.