These October 2019 social media trends range from sporty hashtag campaigns to AR grooming lenses.
While Ralph Lauren's Hashtag Challenge Campaign leveraged Gen Z-friendly social media platform TikTok to generate content during this year's US Open, Manscaped's 'Prevent Manscaping Accidents' campaign was shared on Snapchat with fun filters that showed consumers what could happen if they didn't use its grooming products.
Other October 2019 social media trends to note include Spotify's Headie One Instagram filter which promoted a new album release by the artist and the 'Howl' Chat App. The chat platform lets users chat with strangers anonymously, opting for an interactive and customizable avatar for those looking to interact virtually without showing their face. In addition, the platform is also compatible with iPhone X ensuring added personalization thanks to animation features.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
