MTN DEW debuts its annual Halloween-themed drink flavor ahead of the spooky and ghost-filled holiday, making it available to eager individuals starting August 26th at "haunted houses and retailers across the country." The early release will allow for the product to gain traction and capture consumer attention prior to the surge of offerings like it on the market. Playfully dubbed 'MTN DEW VooDew,' the special beverage is intentionally doused in mystery and can be purchased for a limited time.
The branded Halloween-themed drink has no color and the company intentionally does not announce the flavor of the beverage — it "could be cotton candy, candied apple, cream soda [and so on]." Moreover, the mystery of the flavor is great for social media engagement and MTN DEW encourages it with the #MTNDEWVOODEW handle.