The NFL is entering into a TikTok Partnership in order to promote its upcoming 100th season. Part of the TikTok Partnership will be the creation of an official NFL account, that will post highlights, as well as sideline moments and other footage. The NFL is also launching its #WeReady challenge begining now until September 5th. The challenge will ask fans to share videos about the team they cheer for with the hashtag.
The TikTok platform shares short videos and is extremely popular amongst younger demographics. The NFL is looking to attract younger fans with this partnership. The NFL's VP of digital media business development, Blake Stuchin, spoke on the partnership by saying, "The platform reaches a fast-growing global audience of NFL fans and future fans."
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