The October 2019 sports trends are full of concepts that pay attention to athletes and fan culture, encouraging closer interaction between sports and its audience. As this years NFL season thrives, it launched a Snapchat augmented reality lens to engage fans with the teams. This is done to mark the 100th season of football and users are able to scan the NFL 100 logo in order to gain access to historic footage of old NFL games.
Another great sports concept this month was the introduction of the Olympic and Paralympic mascots, Bing Dwen Dwen and Shuey Rhon Rhon. The panda bear and lantern character represent the energy of the global winter games whilst also representing the heritage and culture of China, boasting symbols of strength, harvest, celebration, and prosperity.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
