FC Barcelona works in collaboration with Sony Music for entertainment experiences, combining "big name football stars and big-name music artists." Josep Maria Bartomeau of FC Barcelona states that “with this initial collaboration agreement we intend to improve the fan experience for our supporters through musical content and innovative audiovisual materials."
The conjunctional work highlights a unique platform that allows both contributing brands to tell stories through sport and music by creating entertainment experiences. The partnership was announced during a game against Napoli in Miami early August. Executives of FC Barcelona joined Sony, artists, and athletes convened at a party in Miami on the Monday before the game. The following day, Sony artists Pedro Capó and Play-N-Skillz entertained guests at the Barça Fest Miami.