Nike continues to drop its third jersey design made for Atletico Madrid following its recent launch of the Barcelona kit of the season. Similar to the previous drop, the Atletico Madrid iteration references design languages of the 90s. This element is translated through the squared collar cut and Nike's iconic Futura logo.
Additionally, the kit boasts a light blue tonal palette with seven stars printed across the neckline to nod to the city's coat of arms. The collar and the sleeves are also adorned with weaving accents reading "Atleti" in dark blue. For Atletico, the 90s were an important era -- winning its first La Liga title in the span of 20 years. Atletico athlete Saúl Ñiguez explains, “everybody knows about the moments of success for our club during that era. The fans will enjoy this color being brought back. It’s nice to see how the design gives it that ’90s feel.”
Why This Trend Is Growing
- Retro Design
- Disruptive innovation opportunity: Brands can tap into nostalgia by incorporating retro design elements into their products or services.
- Squad Collar Cut
- Disruptive innovation opportunity: Fashion brands can experiment with unique collar cuts to create distinctive looks for their clothing.
- Tonal Palette
- Disruptive innovation opportunity: Companies can explore the use of tonal palettes to create cohesive and visually appealing designs in various industries.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Fashion companies can draw inspiration from 90s designs to create trendy and nostalgic collections.
- Sports
- Disruptive innovation opportunity: Sports brands can leverage retro design trends to create unique and eye-catching sports apparel and equipment.
- Graphic Design
- Disruptive innovation opportunity: Graphic designers can experiment with incorporating nostalgic elements into their designs, adding a touch of familiarity and nostalgia to their work.
