ASICS' GlideRIde is Perfect for Athletes and Non-Athletes
References: highsnobiety
ASICS' latest GlideRide technology has gone through different series of testing on current and former athletes to promise functionality. Runners were asked to run at a moderate pace and it was found that the energy return allowed them to run further and longer than usual.
The sneakers feature a special eponymous midsole that reduces energy loss and notably implements a curved midsole. This element minimizes movement around the ankle for better joint support and the rearfoot boasts GEL cushioned technology for added comfort. The uppers are constructed from a blend of engineered mesh to deliver breathability as well. The overall components of the footwear model make the design suitable for runners and non-runners for sports or casual wear. The GlideRide sneakers are set to launch online at ASICS and at global retailers on September 27th.
The sneakers feature a special eponymous midsole that reduces energy loss and notably implements a curved midsole. This element minimizes movement around the ankle for better joint support and the rearfoot boasts GEL cushioned technology for added comfort. The uppers are constructed from a blend of engineered mesh to deliver breathability as well. The overall components of the footwear model make the design suitable for runners and non-runners for sports or casual wear. The GlideRide sneakers are set to launch online at ASICS and at global retailers on September 27th.
Trend Themes
1. Curved Midsole Sneakers - Opportunity to disrupt the sneaker industry by implementing curved midsole in different types of footwear for better joint support.
2. Energy Return Footwear - The energy return technology used in ASICS' GlideRide can be adapted to other types of shoes, providing an opportunity for innovation across various industries.
3. Versatile Sports Sneakers - The versatility of ASICS' GlideRide sneakers presents an opportunity to expand the market to non-athletes, creating demand for performance sneakers for all types of activities.
Industry Implications
1. Athletic Footwear - The energy return and curved midsole technology in ASICS' GlideRide can be adopted by athletic footwear brands for better performance and joint support.
2. Casual Footwear - The comfort and versatility of ASICS' GlideRide can be adapted by casual footwear brands to create sneakers suitable for work or everyday use.
3. Health and Wellness - The joint support and energy return technology in ASICS' GlideRide can be implemented in medical footwear, providing comfortable and supportive options for those with joint pain or foot conditions.
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