ASCS introduced two new versions of its signature GEL-KAYANo 5 360 sneakers and the most notable update is the durable GORE-TEX construction throughout the uppers. The shoe is wrapped with the sturdy materials to delivering hardwearing capabilities coating a lend of leather, suede, and ripstop materials.
The membrane ensures that the sneaker delivers waterproof elements. The two new tonal updates arrive in either Cool Mist Blue or Oatmeal and Lichen Rock. Both of the shoes are plastered with GORE-TEX branding details on the medial area of the design. The color palette is also features throughout the shoe's signature 360-degree cel cushioned sole foundation. This section features hues of either blue or green to round out the entire look.
Why This Trend Is Growing
- Durable Sneaker Trend
- The demand for durable and long-lasting sneakers is increasing which presents opportunities for innovating new materials and designs.
- Waterproof Footwear Trend
- The trend towards making footwear waterproof is growing and can be explored by companies in different industries with functional and fashionable designs.
- Colorful Running Shoe Trend
- Colorful running shoes are gaining popularity, especially those with bright and bold colorways that can be used in athletic and lifestyle contexts alike.
Industries Being Reshaped
- Footwear Industry
- There are opportunities for companies in the footwear industry to develop more durable and waterproof sneakers with fashionable aesthetics.
- Athletic Apparel Industry
- Incorporating long-lasting and waterproof materials into apparel can provide a more versatile and practical option for performance in various weather scenarios.
- Outdoor Industry
- Outdoor retailers can explore the idea of developing stylish and functional footwear that can meet the needs of athletes and outdoor enthusiasts through the use of high-performance materials and innovative designs.
