'Bojangles' restaurant, an American fast-food chain originating from North Carolina, recently launched its new line of 'Big Bo Boxes' that are perfect for tailgating. The boxes commemorate the brand's 25th football-themed box with its home team and nine additional teams across the South.
“[It's] exciting to expand to a new NFL market for the 2019-2020 season and feature some of the top college football programs in the nation, such as the Alabama Crimson Tide, Clemson Tigers, and Georgia Bulldogs. These new boxes allow fans to not just throw a tailgate but own the tailgate with Bojangles,” said Jackie Woodward, Chief Marketing Officer for Bojangles.
Bojangles' line of Big Bo Boxes is the perfect way to connect with fans around a common interest -- football -- and increase consumer loyalty.