Jordan has unveiled its Air Jordan 1 PE cleats in honor of the start of the NFL season. Five of the cleats have been released, with each pair associated with an active NFL player. Players revealed thus far include Tyrann Mathieu, Earl Thomas, Alshon Jeffery, Michael Thomas, and Le'Veon Bell. Each one of the Air Jordan 1 PE cleats were designed with team colors. Jump man also sponsors 21 active players in the NFL, however, the company has only revealed five different models of cleats.
Each of the cleats is available to the players in either a mid or low cut version. The Air Jordan 1 PE cleats will not have a public release, however, the normal versions of the Air Jordan 1 TD are available on the Nike website for a $125 price point.
Image Credit: Nike
Why This Trend Is Growing
- Special-edition Sports Gear
- The success of special-edition NFL cleats presents an opportunity to create limited-run sports gear for other popular sports leagues.
- Personalized Merchandise
- Creating merchandise tailored to individual players presents opportunities for highly-personalized sports gear.
- Limited-release Collections
- Utilizing the hype generated by fashion and sports collaborations, creating limited-run merchandise based on pop culture trends or timely events presents an opportunity to drive sales.
Industries Being Reshaped
- Sports Apparel
- Creating new and innovative sports apparel designs based on the special-edition NFL cleats can disrupt the sports apparel industry.
- Athletic Footwear
- Athletic footwear companies can incorporate personalized and limited-edition versions of their shoes to appeal to athletes and collectors alike.
- Sports Licensing and Merchandise
- The demand for limited-edition merchandise presents an opportunity for companies involved in sports licensing and merchandise to create unique and exclusive products.
