Jordan Brand Delivers a Playoffs Colorway of the AJ12 Sneaker
Jordan Brand introduces a new iteration of the Air Jordan 12 sneaker model with the Playoffs colorway palette. It joins the rest of the hues including the Taxi, Driftwood, Metallic Gold, and French Blue. The Playoffs palette was first launched back in 1997 and worn by Michael Jordan during a playoff run.
The golf version of the shoe is constructed from black tumbled leather across the upper and paired with white pebbled touches at the midsole and midguard. Additional details include the seven removable twist spikes and a heel tab that is marked with "For the Love of 18." Rounding out the design are the branding accents in the form of the Jumpman logo on the tongue, and 23 on the heel -- both of which are done in red.
Image Credit: Nike
The golf version of the shoe is constructed from black tumbled leather across the upper and paired with white pebbled touches at the midsole and midguard. Additional details include the seven removable twist spikes and a heel tab that is marked with "For the Love of 18." Rounding out the design are the branding accents in the form of the Jumpman logo on the tongue, and 23 on the heel -- both of which are done in red.
Image Credit: Nike
Trend Themes
1. Low-cut Basketball Sneakers - Designing low-cut basketball shoes with minimalist aesthetics can become a new trend in the basketball shoe market.
2. Playoffs Colorway Palette - Brands can re-introduce vintage color palettes to create a nostalgic feeling in their product line and capture a larger audience.
3. Removable Twist Spikes - Creating removable twist spikes for golf shoes can help golfers to adjust the grip based on weather and course conditions and add versatility to the product.
Industry Implications
1. Athletic Footwear - Athletic footwear brands can incorporate minimalist designs to capture customers looking for simplicity in their footwear.
2. Fashion - The vintage Playoffs colorway palette can make a statement in the fashion industry, as it brings back a nostalgic feel while still being trendy.
3. Golf Equipment - Golf equipment manufacturers can innovate their products by providing features that allow golfers to adjust their gear as per their requirements, such as removable twist spikes.
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