adidas Originals and White Mountaineering work in collaboration on a pair of colorblocked rugged footwear designs in the form of the Nite Joggers. The latest iteration of the Nite Joggers arrive in two colorway options and made its debut during the Fall/Winter 2019 runway show during Paris Fashion Week.
The duo inform the look with the streetwear-packed elements and rugged design aesthetics. The standout component highlights the colorful palette of 'real gold,' 'cloud white,' and 'collegiate burgundy.' It also features accents in gray, orange, and green. The second colorway features 'gray four,' 'legend earth,' and 'core black.' The duo retains the adidas Original's BOOST sole unit foundation and feature strongly branded details at the mid-panels.
What's Driving This Trend
- Colorblocked Footwear Designs
- Opportunity for brands to collaborate on colorblocked footwear designs that combine streetwear and rugged aesthetics.
- Collaborative Sneaker Releases
- Opportunity for brands to partner on joint sneaker releases to attract a diverse customer base.
- Fashion Week Sneaker Debuts
- Opportunity for brands to showcase new sneaker designs during fashion week events to gain exposure and credibility.
Who This Affects Most
- Athletic Footwear
- Opportunity for athletic footwear brands to incorporate colorblocked designs and collaborate with other brands to appeal to fashion-conscious consumers.
- Streetwear
- Opportunity for streetwear brands to partner with athletic footwear brands and release collaborative sneakers that blend fashion and function.
- Fashion Events
- Opportunity for fashion event organizers to showcase sneaker debuts during their runway shows to attract sneaker enthusiasts and industry professionals.
