Off-White Chunky Joint Sneakers

Y-3 Designs Its Version of the adidas Prime X 2.0 Shoe

Fashion brand Y-3 continues to bring forth the imagination of Japanese designer Yohji Yamamoto and adidas together -- the latest highlights the adidas Prime X 2.0 silhouette. The duo takes the Adizero Prime X 2.0 Strung model and turns it into a carbon-style silhouette.

It is led by the off-white tonal palette and rests on top of a white color unit. It was already an impressive model to begin with and the new look is stylistically elevated. Each shoe is made from Strung material, which is a unique textile innovation by the German brand by transforms data into a physical material. It is cased in a series of carbon ENERGYRODS that are embedded inside of the oversized midsole.

Image Credit: adidas

Carbon-style Sneaker Design
Opportunity for brand collaborations to merge cutting-edge materials with iconic silhouettes for elevated styling.
Strung Material Innovation
Potential for brands to explore transforming data into physical materials for unique product creation.
Oversized Midsole Integration
Chance for footwear companies to experiment with embedding energy-efficient components into bold, statement-making designs.

Sectors Adopting This

Fashion
Innovative materials and design collaborations offer the fashion industry new avenues for creative expression and product differentiation.
Textile Manufacturing
The development of Strung material showcases opportunities for textile manufacturers to venture into tech-infused fabrics for diverse applications.
Footwear
Integrating unique energy-efficient technologies into footwear construction presents the footwear industry with opportunities for functional yet stylish innovation.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 27%
Freshness 24%