Proctor & Gamble extend its previous 'All Strength, No Sweat' campaign with the 'Cheer for Each Other' ad made in partnership with the U.S. Women’s National Soccer Team. The campaign is done through its Secret Deodorant product line, shining a spotlight on women that go forth with pursuing their passions without minding the obstacles that stand between them and their goal.
The latest campaign highlights the strength in numbers and how women are stronger once they stand together. The ad features young soccer players as well as Alex Morgan from the U.S. Women’s National Soccer Team. P&G also launched four limited-edition products to its Active series. The pack features defender Crystal Dunn, midfielder Julie Ertz, and forwards Mallory Pugh and Alex Morgan.