Neymar and Nike have collaborated to produce the Mercurial Vapor 360 'Speed Freak' cleats. The cleats can be purchased from the Nike website as well as at retail locations beginning August 29th though the price of the cleats has not been currently released.
The Mercurial Vapor 360 Speed Freak cleats were created with a motorsport-inspired design. This can be seen through their chrome and black checkered flag motif, located on the higher middle part of the cleat. The red underfoot of the cleat is included as a reference to Neymar's friend and celebrated F1 driver Lewis Hamilton.
Neymar symbols are also included in the cleat design, one of which is the number "10," as well as his roman numeral "IV' tattoo.
Why This Trend Is Growing
- Motorsport-inspired Footwear
- Opportunity for companies to collaborate with motorsport brands and influencers to produce footwear with unique designs
- Personalized Athlete-inspired Products
- Potential for brands to collaborate with popular athletes to create customized products that align with the athlete's personal brand
- Lifestyle Athletic Footwear
- Development of athletic footwear designs that appeal to consumers beyond traditional sports settings
Industries Being Reshaped
- Sports Apparel
- Opportunities for sports apparel companies to market customized cleats designed with specifically aligned personal interests of popular athletes
- Fashion
- Brands can integrate the bold and daring cleat designs into streetwear market which can be exclusive and fashionable
- Motorsports
- Motorsports industry can collaborate with the sportswear and footwear manufacturers to produce more motorsport-inspired designs that can penetrate the sportswear industry
