Vital Proteins is introducing Vital Performance as an all-new line of collagen supplements that have been cleanly formulated without fillers, binders, synthetic dyes, gluten, dairy or soy to suit the needs of the modern athlete. The line includes powders and beverages that can be relied on for pre- and post-workout support, especially when it comes to targeting concerns like boosting energy, endurance, building muscle, recovery and sleep.
While Vital Performance PreWAVE is a pre-workout product with energizing caffeine from Coffeeberry extract, RecoveryWAVE is formulated to help the body replenish itself after intense training. The new line of high-performance collagen supplements also includes the Vital Performance Sleep Powder, as well as the ready-to-consume Recover Drinks in refreshing flavors like Yuzu Clementine, Blackberry Lime and Citrus Fruits.
Why This Trend Is Growing
- Clean Formulation Supplements
- Innovative opportunity for supplement companies to develop new lines of supplements that are cleanly formulated without fillers, binders, synthetic dyes, gluten, dairy or soy.
- Sport-specific Supplements
- Opportunities for supplement companies to target specific athletic concerns such as energy, endurance, building muscle, recovery, and sleep.
- Ready-to-consume Supplements
- An opportunity for supplement companies to offer convenient, ready-to-consume supplements that can be easily consumed before or after workouts.
Industries Being Reshaped
- Sports Nutrition Industry
- Targeting the modern athlete with high-performance collagen supplements can disrupt the sports nutrition industry, especially for those looking for clean formulation supplements.
- Beverage Industry
- Ready-to-consume sports supplements in the form of beverages can disrupt the beverage industry by catering to fitness enthusiasts who need something quick and convenient before or after workouts.
- Health and Wellness Industry
- The use of supplements like collagen supplements for sports recovery can disrupt the health and wellness industry by promoting supplements as an integral part of a healthy lifestyle.
