adidas Snowboarding is purveying the winter sports category with a pair of stylish snowboarding boots dubbed the 'Tactical Lexicon ADV.' The performance footwear takes inspiration from the brand's 'OG Lexicon,' which is a highly advanced running shoe silhouette from the 1990s.
The Tactile Lexicon ADV can perform on and off the slopes. Comfort and optimal fit are guaranteed by the inclusion of a dual-density, heat-moldable Ultralon liner. The Boost™ midsole, on the other hand, boasts cushioning properties and extended energy return. Security is delivered by the speed lacing system.
The stylish snowboarding boots are also quite aesthetically-pleasing with articulated cuff shell design and a 3D-molded tongue. The colorway, which fuses white, black, forest green, and hits of yellow, is also quite captivating.
Photo Credits: adidas Snowboarding
What's Driving This Trend
- Performance Winter Footwear
- The fusion of design elements from running shoes and snowboarding boots presents an opportunity to disrupt the winter sports footwear market.
- Dual-purpose Sports Gear
- Creating snowboarding boots that can perform on and off the slopes opens up possibilities for disruptive innovation in the crossover sports gear industry.
- Retro-inspired Athleisure
- The revival of 1990s running shoe aesthetics in snowboarding boots showcases an opportunity for disruptive innovation in the athleisure fashion industry.
Who This Affects Most
- Winter Sports Footwear
- The integration of advanced running shoe features into snowboarding boots offers disruptive innovation opportunities within the winter sports footwear industry.
- Crossover Sports Gear
- Developing sports gear that caters to multiple sports, such as snowboarding and general outdoor activities, presents disruptive innovation opportunities within the crossover sports gear industry.
- Athleisure Fashion
- The adoption of retro-inspired designs in snowboarding boots presents an opportunity for disruptive innovation within the athleisure fashion industry.
