In anticipation of the 100th NFL season, Frank's RedHot Sauce is launching a new, football-themed contest for fans across Canada. While Canada doesn't have its own NFL franchise, the brand "knows that Canada has some of the most passionate NFL fans around."
The Frank's RedHot Contest asks fans to send in pictures of the crazy ways they use the super-spicy hot sauce -- "do [they] really put that $#!t on everything?" Fans could win some exciting prizes to elevate "home-gating" experience including a 55-inch television, a reclining armchair, a one-year supply of Frank's RedHot Sauce, and NFL and Frank's RedHot swag.
To enter the contest, upload a picture of your wildest creation that features Frank's RedHot Sauce onto www.woobox.com/bvuvru with a caption for your submission and your email address.
Image Credit: Instagram/@cakedupcafe, @bearbrookvalley
What's Driving This Trend
- Homegating Experiences
- Companies can capitalize on the trend of creating unique experiences for fans to enjoy sports at home, by offering prizes and giveaways that enhance the enjoyment of watching games.
- Fan Engagement Contests
- Brands can increase fan engagement and loyalty by launching contests that encourage fans to connect with products in creative and unique ways.
- Spicy Flavor Craze
- The popularity of spicy flavors presents an opportunity for companies to leverage this trend and create products that cater to the growing demand for hot and spicy food.
Who This Affects Most
- Consumer Electronics
- Consumer electronics companies have the opportunity to provide innovative products like large screen televisions and reclining armchairs to enhance the homegating experience for sports fans.
- Food and Beverage
- Food and beverage companies can explore innovative ways to incorporate spicy flavors, such as partnering with hot sauce brands or creating their own spicy food products, to cater to the growing demand for spicy food.
- Sports Merchandise
- Sports merchandise companies can collaborate with brands to offer unique swag and merchandise giveaways that appeal to passionate sports fans and enhance their fan experience.
