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Football-Themed Hot Sauce Promotions

Frank's Red Hot Launched a Virtual Spin the Bottle Contest

— January 30, 2020 — Marketing
In celebration of both Frank Red Hot's 100 year anniversary and the big Super Bowl Sunday, the iconic hot sauce brand launched a virtual spin the bottle contest for fans to win some branded, limited-edition prizes.

Prizes include a Too Hot To Handle Candle; a Chicken Wing Bling Ring; an Up in Flames Skateboard; the Hottest Cooler; and a [Your Name Goes Here] Custom Frank’s RedHot Sauce Bottle -- to name a few.

For a chance to win these prizes, fans can play live during the game via Twitter at @FranksRedHot starting at 6:30 pm. The more contestants play using the Hashtag #FranksSweepstakes, the more chances to win the grand prize of $36,500, an amount chosen to represent all 36,500 days since the brand was founded.


Image Credit: Franks Hot
Trend Themes
1. Virtual Contests - The use of virtual contests can engage fans and incentivize participation with branded prizes, offering companies an opportunity to increase brand awareness and create memorable experiences.
2. Limited-edition Merchandise - The creation of limited-edition merchandise can generate excitement and exclusivity among fans, creating a sense of urgency and driving sales for brands.
3. Branded Social Media Promotions - Engaging fans through social media platforms, such as Twitter, with branded promotions can increase online visibility and encourage user-generated content, leading to greater brand loyalty.
Industry Implications
1. Food and Beverage - Food and beverage companies can leverage virtual contests and limited-edition merchandise to boost customer engagement and loyalty, driving sales and creating buzz around their products.
2. Culinary Promotions - Culinary promotions can benefit from branded social media promotions, using platforms like Twitter to engage with food enthusiasts, increase reach, and create a community of loyal followers.
3. Event Marketing - Companies specializing in event marketing can tap into the trend of virtual contests and limited-edition merchandise, offering innovative ways to engage audiences and amplify brand experiences.
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