Frank's Red teamed up with Triller and XSET for a co-promotional Twitch gaming livestream. eSports has been dominating the gaming industry for a few years now, and with COVID-19 still in full swing, brands are leaning into this virtual event in lieu of live sports.
The aforementioned brands are the latest to leverage the streaming platform, inviting viewers to watch popular gamers compete in a branded event. The event is promoting the latest Swan Lee song, “Dance Like No One’s Watching,” while simultaneously promoting Frank's Red's latest offering, boneless chicken bites. Viewers are invited to watch people compete from inside of Triller's Frank's Red-inspired Influencer house. In light of the promotion, gamers will be munching on the new boneless chicken bites.
Image Credit: Frank's RedHot