The NFL recently indicated that it will extend its partnership with Facebook, which will bring highlights, news, and analysis form all NFL games to the Facebook Watch platform. The deal was originally agreed to in 2017, and from 2017-2018 over 22 million Facebook users have viewed the content. The NFL will also add classic game highlights and content form NFL Films to the Facebook Watch platform, additional video content to commemorate the NFL's 100th season will be included.
The NFL will also create different groups on Facebook, based on certain NFL trends, and then curate content to each group. Additionally, The NFL will create a Watch Party every week throughout the season, which will focus on recapping games. It is clear the NFL it's deal with Facebook as a way to reach more viewers.