The Cadbury x Premier League Chocolate Football has been unveiled as the latest product from the partnership that offers consumers a way to enjoy a specially branded indulgence and get involved in the gaming action.
The chocolate soccer ball comes individually wrapped in a Premier League-branded box that is emblazoned with a QR code on the front that will enable consumers to access a digital game. Players will have 15 chances to score against the goalkeeper in order to gain a top score and be listed on the leader's board.
Brand Executive for Seasonal Chocolate at Mondelēz International Kelly Lawrence spoke on the new Cadbury x Premier League Chocolate Football saying, "Football was the most searched-for term on Google in the UK last year, and more than 14 million people attended a Premier League game last season. This product really taps into this big and growing consumer audience.”
Why This Trend Is Growing
- Interactive Gaming Experience
- The Cadbury x Premier League Chocolate Football offers an interactive digital game, creating a new level of engagement for consumers.
- Branded Indulgence
- The partnership between Cadbury and the Premier League combines indulgence and branding to appeal to consumers with a passion for both chocolate and soccer.
- Digital Integration in Packaging
- The QR code on the Premier League-branded box of the Cadbury x Premier League Chocolate Football connects consumers to a digital game, showcasing the integration of digital technology in packaging.
Industries Being Reshaped
- Confectionery
- The Cadbury x Premier League Chocolate Football introduces a new way for confectionery brands to leverage partnerships and gamification to enhance their offerings.
- Sports Marketing
- The collaboration between Cadbury and the Premier League demonstrates innovative approaches for sports brands to engage consumers through unique and interactive product experiences.
- Packaging
- The digital integration in the packaging of the Cadbury x Premier League Chocolate Football highlights the potential for packaging companies to incorporate technology and create immersive experiences for consumers.
