To exhibit the performance, resilience and energy-saving benefits of the ASICS GLIDERIDE technology, the company launches a running challenge that strips the boundaries that hold athletes back. Twenty-two runners were welcomed to the Bonneville Salt Flats for an event with no finish line. This unconventional feature was put in place to test the powers of mind and body, as well as to showcase the promising support that the new ASICS GLIDERIDE technology can deliver. The runners began at sunrise and each individual was advised an optimal pace for maintenance by a team of experts.
This is not the first time ASICS has decided to push the boundaries of the athlete to showcase both its product, as well as the resiliency and dedication that can be found in the human spirit.