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Football-Themed Social Media Lenses

The NFL Launched a Snapchat AR Lens for its 100th Season

— August 29, 2019 — Lifestyle
The NFL has created a Snapchat AR lens in order to mark its 100th season of football. Users will also be able to scan an NFL 100 logo to access historic footage. Underneath the footage of old NFL games, there is a count down to the start of the season. The NFL themed Snapchat AR Lens was created using the Marker system, which Snap developed in 2018. The Marker system is what allows users to scan images to access video content.

The company has indicated the NFL 100-themed lens will be accessible in Chicago. United States users can also access the lens by scanning the NFL 100 logo.

The NFL and Snap partnered in 2015, and the collaboration has been mutually beneficial. The NFL can promote its content on the platform, and Snap attracts more users who want to access NFL content.
Trend Themes
1. Sports Themed AR Lenses on Social Media - Companies that create AR lenses can benefit from creating sports-themed offerings that allow fans to interact with their favorite teams and players in new ways.
2. Marker System AR Integration - Companies that integrate Snap's Marker system into their AR offerings can create a more seamless experience for users, enhancing engagement and usability.
3. Location-specific AR Lenses - Location-based AR lenses can create an exclusive experience that is only accessible to people in specific areas, driving foot traffic for businesses and generating excitement for fans.
Industry Implications
1. Sports Marketing - Sports teams and organizations can use AR lenses as a way to promote their brand and engage with fans in new and exciting ways.
2. AR Technology - AR technology companies can benefit from the increasing demand for immersive and interactive experiences, creating innovative offerings that enhance user engagement.
3. Location-based Marketing - Businesses and organizations can use location-based AR lenses to drive foot traffic and offer exclusive experiences to people in specific areas, creating a buzz and generating excitement.
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