Facebook will add interactive ads to its platform, in order to make ads less cumbersome and more entertaining to users of the platform. Facebook has now made formats for interactive ads available to advertisers on the platform. The new ad formats include capabilities like video polls and more. The company has also indicated that it made its video ad format globally available.
Interactive ads could provide a better user experience for the platform. Facebook relies on ads in order to operate, and making ads interactive is a good way to keep users engaged. Additionally making its templates available will make it easier for advertisers to create the kind of ads that Facebook wants on its platform.
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