Spotify Call-to-Action Cards Connects Listeners to Creators
Michael Hemsworth — January 8, 2022 — Tech
References: newsroom.spotify & geeky-gadgets
The Spotify Call-to-Action cards are being launched for podcasts to help creators interact in a more direct manner with their audience to take the experience to the next level. The virtual cards can be used for video podcasts, polls, Q&As and more, and will pop up as soon as an ad starts to play as well as later on when the user is browsing the Spotify app to learn more about a product. The cards will also make it easier for listeners to take advantage of promo codes without having to write them down or remember them, which could increase usage.
The Spotify Call-to-Action cards could help to shake up the advertising experience when it comes to podcasts and comes as the first time that listeners can interact with them.
The Spotify Call-to-Action cards could help to shake up the advertising experience when it comes to podcasts and comes as the first time that listeners can interact with them.
Trend Themes
1. In-podcast Interaction - Increasing audience engagement and creating new marketing opportunities through new interactive features in podcasts.
2. Call-to-action Cards - Integrating call-to-action cards in podcasts to increase user engagement and ease of use, which could lead to better conversion rates.
3. Direct Creator-audience Interaction - Enabling more direct and meaningful interactions between podcast creators and their audience, leading to improved audience loyalty and satisfaction.
Industry Implications
1. Podcasting - Innovative features like call-to-action cards for podcasts could lead to an improvement of the podcast industry by making it more interactive, engaging and profitable.
2. Music Streaming - Music streaming services like Spotify can benefit from integrating innovative marketing tools like call-to-action cards to increase engagement and sales revenue.
3. Digital Marketing - Digital marketing agencies and professionals can capitalize on the new opportunities opened by the integration of call-to-action cards in podcasts to create more targeted, effective and measurable campaigns.
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