Many businesses today rely on social media influencers to push and promote their products, but Hypevertise Instagram Auditor, a new platform, now allows businesses to easily quantify an influencer's marketing potential. The app will rate the social media profile based on a number of factors, including the number of posts, the number of followers, post frequency, and type of post with the most engagement (between photos or videos).
The Hypevertise Instagram Auditor can also indicate the percentage of authentic, "real" people that are following the account in comparison to low-quality followers. Moreover, the platform will calculate the audience reachability and the average number of likes, comments, and video views. Lastly, the platform can also determine the estimated price it is to pay for a promotional post from the social media influencer.