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Social App Analytics Platforms

'TikMeter' Provides Profile Analytics and More

— October 14, 2020 — Marketing
The 'TikMeter' platform is focused on delivering exceptional insights and analytics for marketers to help them make the best decisions possible when creating a campaign or simply keeping abreast of market trends. The platform will deliver up-to-date statistics on any public TikTok user and offers robust reports pertaining to followers, likes and more. Users can compare and contrast different profiles in order to see who might be getting more traction or who has the highest number related to a specific metric.

The 'TikMeter' platform will offer history, projections and more in order to help users make predictions related to different users on the app. The data collected by the platform can be easily exported to CSV or PDF for easy sharing.
Trend Themes
1. Social Media Analytics - There is an opportunity for disruptive innovation in the field of social media analytics, particularly in developing platforms that provide in-depth insights and analytics for marketers.
2. User Profile Analytics - Disruptive innovation can be achieved by developing platforms like 'TikMeter' that focus on providing detailed analytics for public user profiles, allowing marketers to make data-driven decisions.
3. Data Visualization and Reporting - An area for disruptive innovation lies in the development of platforms that offer robust reports and easy data export options, allowing marketers to analyze and share data more effectively.
Industry Implications
1. Marketing - There is a disruptive innovation opportunity in the marketing industry to develop social app analytics platforms like 'TikMeter' to help marketers leverage data-driven insights for campaign creation and trend analysis.
2. Social Media - The social media industry can benefit from disruptive innovation by developing platforms that offer comprehensive analytics for public user profiles, enabling users to compare and contrast different profiles and metrics.
3. Data Analytics - The field of data analytics presents an opportunity for disruptive innovation with the development of platforms that focus on data visualization, reporting, and easy data export options for marketers and businesses.
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