Protein-Infused Chocolate Bars

'Cocoa Plus' Uses Simple Branding to Convey Its Message

These 'Cocoa Plus' chocolate bars feature a range of flavors and packaging that is exceptionally simple in its design.

The company is based in the United Kingdom and is the first of its kind. Most people do not consider chocolate as synonymous with nutrition, despite common knowledge that very dark chocolate in tiny quantities could be beneficial to people's health. Cocoa Plus changes that fact by packing its chocolate bars with plenty of protein in order to appeal to health-conscious consumers that are looking for something to indulge in. Flavors in the collection include a plain, an 'Orange Crisp' and a 'Mint Crisp.' The packaging itself is extremely simple, with just vivid colors and very minimal labeling informing consumers of its contents.

This collection of chocolate bars maintains a conservative design in order for its beneficial ingredients to be viewed more credibly.

Protein-infused Chocolate Bars
Creating chocolate bars with added protein to appeal to health-conscious consumers.
Simple Packaging Design
Using minimal labeling and vivid colors to convey the brand message.
Functional Food
Expanding the market for nutrition-focused and indulgent food products.

Sectors Adopting This

Food and Beverage
Opportunity for companies to innovate with functional food products.
Health and Wellness
Meeting the demand for healthier indulgent snack options.
Packaging Design
Providing innovative packaging solutions to focus on simplicity and product benefits.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 52%
Freshness 8%

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