Function of Beauty is a producer of shampoo and conditioner that sets itself apart by putting its focus on creating completely customized cruelty-free solutions for consumers that are free from sulfates, parabens and toxins.
There are three steps to creating personalized hair care products with Function of Beauty. First, one must identify their hair type, structure and moisture level. Second, it's time to choose five "hair goals" such as volumize, strengthen or fix split ends and finally, personalize the formula with a name, color and fragrance of one's choosing. This entire process unfolds through an easy quiz format.
Currently, Function of Beauty if hosting a pop-up in NYC that brings its exclusive online products offline, giving the public the chance to determine their best hair care solutions in person.