Farfetch and MySwear teamed up with international fashion ambassadors, such as Japan's La Carmina, to launch a unique platform for creating customized shoes.
Using a brand new digital 3D modeling technology, shoppers can select from over 80 bespoke options, including the shape of shoe, materials including luxury fabrics and decorative elements like toe caps and velvet stripes. The resulting sneakers are entirely unique and reflect the designer's style.
MySwear and Farfetch launched this shoe design feature with digital fashion influencers. Japanese blogger La Carmina customized her My Swear Hoxton derby sneakers with a black sole and magenta purple-red metallic color. She wears them in one of her newest outfit posts and goes through her design process step by step.
Once the completed design is previewed and sent in, they are handmade by artisans in Portugal, and shipped about a month later.