Farfetch and MySwear teamed up with international fashion ambassadors, such as Japan's La Carmina, to launch a unique platform for creating customized shoes.
Using a brand new digital 3D modeling technology, shoppers can select from over 80 bespoke options, including the shape of shoe, materials including luxury fabrics and decorative elements like toe caps and velvet stripes. The resulting sneakers are entirely unique and reflect the designer's style.
MySwear and Farfetch launched this shoe design feature with digital fashion influencers. Japanese blogger La Carmina customized her My Swear Hoxton derby sneakers with a black sole and magenta purple-red metallic color. She wears them in one of her newest outfit posts and goes through her design process step by step.
Once the completed design is previewed and sent in, they are handmade by artisans in Portugal, and shipped about a month later.
Farfetch and MySwear Created a Platform for Designing Customized Shoes
1. Customized Shoe Design - Disruptive innovation opportunity: Develop a platform that allows customers to easily customize and design their own shoes using advanced 3D modeling technology.
2. Luxury Bespoke Options - Disruptive innovation opportunity: Create a platform that offers a wide range of luxury materials and decorative elements for customers to choose from, allowing them to create unique, high-end products.
3. Collaboration with Digital Influencers - Disruptive innovation opportunity: Partner with popular digital influencers and fashion bloggers to showcase the customization process and drive more engagement from target customers.
1. Fashion Retail - Disruptive innovation opportunity: Integrate advanced digital technology into traditional retail models, allowing customers to create personalized products.
2. Artisan Manufacturing - Disruptive innovation opportunity: Combine traditional craftsmanship with modern technology to streamline the production process and deliver high-quality, customized products.
3. E-commerce - Disruptive innovation opportunity: Enhance online shopping experiences by offering customizable options, providing customers with a unique and personalized buying journey.