notwoways is a London-based footwear brand by Rockwell Princely and Callum McGinley unveils its new foams sneaker that also marks its first modular design. The shoes are designed with three swappable features, presented as a one-piece unit that comes with a removable knit sock. The foams can be worn as a sneaker and the size can also be altered by 0.5 down. To do so, wearers need to add an anti-slip heel cup to the back. The knit sock can also be removed and it turns into a perforated silhouette. The first colorway is an off-white base with orange accents for tonal contrast and has branding embossed onto the heel. It is now available through a raffle online.
Image Credit: notwoways, <a rel='nofollow' href='https://hypebeast.com/uk/2023/8/notwoways-foams-release-information-modular-sneaker-london-brand-callux'>hypebeast</a>, <a rel='nofollow' href='https://www.notwoways.com/'>notwoways</a>
Key Themes Behind This Trend
- Modular Sneakers
- The new foams sneaker by notwoways introduces a modular design, allowing wearers to swap out different features for customization.
- Removable Knit Sock
- The foams sneaker features a removable knit sock that can transform the shoe into a perforated silhouette.
- Size Alteration
- Wearers of the foams sneaker can adjust the size by 0.5 down with the addition of an anti-slip heel cup.
Where This Applies
- Footwear
- The modular design and customizable features of the notwoways foams sneaker present an opportunity for disruptive innovation within the footwear industry.
- Apparel
- The inclusion of a removable knit sock in the foams sneaker introduces a unique element to footwear that could inspire disruptive innovation within the apparel industry.
- Online Retail
- The availability of the notwoways foams sneaker through an online raffle showcases an opportunity for disruptive innovation within the online retail industry.
