Traditionally, orthodontics has been something of a luxury that many people opt to go without, but SmileDirectClub is making the joy of a straight smile more affordable. The company effectively turns orthodontics into a mail order business (without sacrificing the benefit of professional medical training.)
To use SmileDirectClub, patients can either go into a 'SmileShop,' which is one of SmileDirectClub's brick-and-mortar offices, to get a scan of their mouths, or they can make a 3D image themselves using an at-home kit. Those scans are then assessed by a dental professional who creates a plan for the patient and sends them that plan in a kit filled with personalized tools. The total treatment usually lasts five months and costs 70 percent less than traditional options.