Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

35 Examples of Personalized E-Commerce

From Mail-Order Orthodontics to Emotion-Powered Pop-Ups

— June 21, 2017 — Business
These examples of personalized e-commerce range from mail-order orthodontics to emotion-powered pop-ups -- like Ebay's recent activation which translated visitors' facial expressions into a comprehensive list of gift ideas they could purchase online.

In addition to the rise of beacon technology and emotion-powered marketing in traditional retail spaces, personalized e-commerce is also dominating the world of healthcare. Examples like SmileDirectClub allow consumers to access professional dental gear that fits their budget, with custom deliveries sent right to their door. Dental prosthetics startup Wiema follows a similar business model, offering 3D-printed dental implants via its online marketplace. In addition, examples like Vitafive allow online shoppers to customize a vitamin plan that works for them, where as the myLAB box encourages at-home STD testing, while dispelling common stigmas associated with sexual health topics.

Other personalized e-commerce standouts include eye care services that offer virtual try-before-you-buy features. Furthermore, web-based grocers and meal delivery brands are becoming more customizable by focusing on child-specific meals, or foods prepared with dietary restrictions in mind.
7.5
Score
Popularity
Activity
Freshness
35
Weathered Food Delivery Functions
Weathered Food Delivery Functions
The Weather Channel's Mobile Site Will Offer Food Delivery
<
34
Ethical Checking Accounts
Ethical Checking Accounts
'Aspiration' Checking Accounts Assign Scores for Ethical Purchases
<
33
Modest Luxury E-Retailers
Modest Luxury E-Retailers
The Modist Aims to Empower a Diverse Consumer Demographic
<
32
Free-From Shopping Apps
Free-From Shopping Apps
Tesco and Spoon Guru are Teaming Up to Assist Consumers with Special Diets
<
31
Accessible Luxury Luggage
Accessible Luxury Luggage
Away Sells Affordable Versions of Luxe Travel Gear Exclusively Online
<
30
Baby Registry Gifting Apps
Baby Registry Gifting Apps
Babylist is an Online Shopping Database for Expectant Mothers
<
29
Premium Cuisine Providers
Premium Cuisine Providers
'FooDrool' Offers Food Home Delivery from High-End Partners
<
28
Prescription-Testing Apps
Prescription-Testing Apps
Warby Parker's 'Prescription Check' Lets Users Check Their Eyes at Home
<
27
One-Cent Pizza Promotions
One-Cent Pizza Promotions
JustEat Offered Inexpensive Pizzas, but Only to Those Named Mary
<
26
Interactive B2C Platforms
Interactive B2C Platforms
Taobao's Transaction App WangXin Connects Vendors and Buyers
<
25
Virtual Optometry Platforms
Virtual Optometry Platforms
Ditto Offers Intuitive Frame Recommendation Tech for Retailers
<
24
Cookware Delivery Services
Cookware Delivery Services
Instacart and Sur La Table Have Partnered to Provide a Complete Kitchen
<
23
Young Infant Food Subscriptions
Young Infant Food Subscriptions
The Yumi Subscription Offers Nutrient-Rich Baby Food Subscriptions
<
22
Tall-Sized Swimsuits
Tall-Sized Swimsuits
Long Tall Sally Has Released a Line of Swimwear for Tall Ladies
<
21
E-Commerce Dealerships
E-Commerce Dealerships
Koch Ford Lincoln is an Online Car Dealership for Browsing and Shopping
<
20
Invention-Promoting E-Retailers
Invention-Promoting E-Retailers
Quirky is a Web-Based Marketplace That Promotes New Product Ideas
<
19
Reward-Finding Shopping Apps
Reward-Finding Shopping Apps
'Dosh' Finds Cash Back Shopping Opportunities Automatically
<
18
Essential Oil Recipe Boxes
Essential Oil Recipe Boxes
Simply Earth's Essential Oil Boxes Supply Oils and Easy-to-follow DIYs
<
17
Entrepreneurial Gift Retailers
Entrepreneurial Gift Retailers
The Grommet Promotes Artisans While Encouraging Ethical Shopping
<
16
Custom Vitamin Subscription Services
Custom Vitamin Subscription Services
'Vitafive' Ensures You Get the Daily Vitamins You Need
<
15
Shoppable Socialite Gaming Apps
Shoppable Socialite Gaming Apps
The Kim Kardashian Hollywood Game Links to the Spring Web Store
<
14
Flexible Dog Food Deliveries
Flexible Dog Food Deliveries
'Ya Doggie' Offers a Monthly Dog Food Subscription
<
13
Natural Home Fragrance Subscriptions
Natural Home Fragrance Subscriptions
The Incense Box Delivers Scented Stick and Essential Oil Kits
<
12
Black-Only Style Subscriptions
Black-Only Style Subscriptions
Subscription Service LOT Delivers All Black Basics to Your Door
<
11
Child Meal Delivery Services
Child Meal Delivery Services
'Nurture Life' Prepares Meals for Children Using Fresh Ingredients
<
10
Budget-Friendly Dental Prosthetics
Budget-Friendly Dental Prosthetics
Wiema's Dental Products Are Affordable and Beautifully Branded
<
9
Mail Order Orthodontics
Mail Order Orthodontics
SmileDirectClub Lets Users Order Professional Dental Gear from Home
<
8
Lifestyle Flower Shops
Lifestyle Flower Shops
The Love 'n Fresh Flowers E-Shop Appeals to Botany Enthusiasts
<
7
Customizable Beauty Bags
Customizable Beauty Bags
Tarte's Custom Beauty Kit Offers Seven Full-Sized Cosmetics for $63
<
6
Customized Dog Food Deliveries
Customized Dog Food Deliveries
The Ollie Service Lets Your Dog Enjoy Nutritiously Tailored Food
<
5
Diet-Specific Meal Deliveries
Diet-Specific Meal Deliveries
'Territory' Delivers Pre-Cooked Meals That Suit Your Diet
<
4
At-Home Espresso Subscriptions
At-Home Espresso Subscriptions
This Service Helps to Perfect the Art of Making Espresso at Home
<
3
Mobile AR Stores
Mobile AR Stores
Alfamind Allows Entrepreneurs to Create Virtual Experiences for Online Retail
<
2
Personalized Pet Food Subscriptions
Personalized Pet Food Subscriptions
'The Farmer's Dog' is a Meal Subscription Service for Dogs
<
1
Emotion-Powered Pop-Up Shops
Emotion-Powered Pop-Up Shops
This eBay Pop-Up Used Facial Expressions to Help Shoppers Find Gifts
<