These examples of personalized e-commerce range from mail-order orthodontics to emotion-powered pop-ups -- like Ebay's recent activation which translated visitors' facial expressions into a comprehensive list of gift ideas they could purchase online.
In addition to the rise of beacon technology and emotion-powered marketing in traditional retail spaces, personalized e-commerce is also dominating the world of healthcare. Examples like SmileDirectClub allow consumers to access professional dental gear that fits their budget, with custom deliveries sent right to their door. Dental prosthetics startup Wiema follows a similar business model, offering 3D-printed dental implants via its online marketplace. In addition, examples like Vitafive allow online shoppers to customize a vitamin plan that works for them, where as the myLAB box encourages at-home STD testing, while dispelling common stigmas associated with sexual health topics.
Other personalized e-commerce standouts include eye care services that offer virtual try-before-you-buy features. Furthermore, web-based grocers and meal delivery brands are becoming more customizable by focusing on child-specific meals, or foods prepared with dietary restrictions in mind.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
