Italy-based brand La Marzocco launched La Marzocco Home, a subscription service for coffee enthusiasts who want to perfect their methods of making espresso at home.
On a monthly basis, subscribers receive two bags of espresso and the roaster's recommended brewing guidelines, so that they are able to achieve the exact same quality of coffee that's served in La Marzocco's cafe in Seattle. Because La Marzocco Home is a program that specifically appeals to coffee enthusiasts, the brand says: "We expect you to take our recipes and innovate them. Tinker, test, experiment - and then let us know what you come up with."
The upcoming April La Marzocco Home subscription features Finca Tamana Espresso from Huila, Colombia. Monthly, La Marzocco highlights a different roaster from around the world.
What's Driving This Trend
- At-home Espresso Subscription
- Disruptive Innovation Opportunity: Using subscription services to provide guidance and materials for coffee enthusiasts to perfect their at-home espresso brewing methods.
- Innovation in Home Brewing
- Disruptive Innovation Opportunity: Emphasizing the importance of experimentation and customization in home brewing, leading to new techniques and flavors.
- Global Roaster Highlights
- Disruptive Innovation Opportunity: Collaborating with different roasters from around the world to introduce unique and diverse flavors to coffee enthusiasts.
Who This Affects Most
- Coffee
- Disruptive Innovation Opportunity: Developing new subscription models and curated experiences for coffee enthusiasts to enhance their at-home brewing.
- Subscription Services
- Disruptive Innovation Opportunity: Expanding subscription offerings to include specialized guidance and recommended materials for enthusiasts in various industries.
- Gourmet Food and Beverage
- Disruptive Innovation Opportunity: Partnering with artisan roasters and brands to curate gourmet coffee experiences for consumers seeking high-quality products.
