Instacart, the online grocer and food delivery service, has recently partnered with Sur La Table to offer a more complete service for consumers' kitchens. Not only will Instacart deliver fresh groceries, but it will also give its users the option to get cookware from Sur La Table delivered in the same haul.
The new service will be especially helpful for people looking to expand their culinary expertise. Browsing online for new recipes is undeniably fun for those with a chef's palate, but too often people find themselves stymied because they don't have the right ingredients or the tools to put them together. If such a situation comes up now, users can simply order everything in one click — like an expanded version of the meal delivery services popular today.