Grubhub and Instacart Partnered to Offer a Wider Selection
Michael Hemsworth — October 29, 2025 — Business
References: grubhub & theshelbyreport
Grubhub and Instacart have announced a new partnership that will provide consumers with access to a wider selection of grocers than ever to maximize what they can get delivered.
The partnership will see Grubhub customers ordered from Instacart's network of more than 1,000 grocery stores via the Grubhub app or website. The interface is hosted on the Grubhub platform, but will see orders fulfilled and delivered by Instacart shoppers. The shopping experience is expected to be available across the US by the end of the month with select pharmacies also being included in the months ahead.
Grubhub CEO Howard Migdal commented on the Grubhub and Instacart partnership saying, "With nearly 20 million customers and access to over 415,000 restaurants, we’re now expanding our platform to include groceries powered by Instacart – delivering an unmatched level of choice and value. As we strengthen our grocery offering, our Grubhub+ program – already best-in-class for restaurant delivery – becomes even more powerful. By integrating Instacart into our platform, we’re making it easier than ever for customers to get everything they need, from their favorite meals to everyday essentials.”
The partnership will see Grubhub customers ordered from Instacart's network of more than 1,000 grocery stores via the Grubhub app or website. The interface is hosted on the Grubhub platform, but will see orders fulfilled and delivered by Instacart shoppers. The shopping experience is expected to be available across the US by the end of the month with select pharmacies also being included in the months ahead.
Grubhub CEO Howard Migdal commented on the Grubhub and Instacart partnership saying, "With nearly 20 million customers and access to over 415,000 restaurants, we’re now expanding our platform to include groceries powered by Instacart – delivering an unmatched level of choice and value. As we strengthen our grocery offering, our Grubhub+ program – already best-in-class for restaurant delivery – becomes even more powerful. By integrating Instacart into our platform, we’re making it easier than ever for customers to get everything they need, from their favorite meals to everyday essentials.”
Trend Themes
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Omni-platform Shopping Experiences — The integration of Grubhub's platform with Instacart's grocery network highlights a trend towards seamless shopping experiences that blend food delivery with grocery shopping.
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Partnership-driven Market Expansion — Co-branded partnerships like that of Grubhub and Instacart are creating pathways for businesses to expand their market reach and offer multifaceted service delivery.
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Enhanced Consumer Choice in Deliveries — Consumers now expect a broader range of options on delivery platforms, as seen with Grubhub's enhanced offering through its collaboration with Instacart.
Industry Implications
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Food Delivery Services — The food delivery industry is being transformed by strategic partnerships that enhance service offerings and expand the scope of consumer choice.
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Grocery Retail Platforms — Grocery retail platforms are increasingly collaborating with delivery services to provide comprehensive delivery solutions directly to consumers' doorsteps.
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Pharmacy Delivery Services — The potential inclusion of pharmacies into the grocery delivery mix reflects an emerging opportunity for integrated healthcare and everyday goods delivery models.
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