A new partnership between shopping platform Spring and the Kim Kardashian Hollywood app has seen the integration of a direct in-game e-commerce link. The innovative collaboration will allow game users to purchase outfits from the Spring store for their virtual Kim Kardashian Hollywood characters and are then able to purchase similar outfits for themselves in the real Spring shopping app.
This unique incorporation of a direct e-commerce link is a first for the Kim Kardashian Hollywood app, with the in-game Spring store currently boasting 12 brands including the likes of Derek Lam, Opening Ceremony and Modern Citizen.
As brands rush to incorporate "Buy Now" features, several other emerging initiatives stand out as well, including a shoppable catwalk at a recent House of Holland fashion show presentation and a recent shoppable episode of Bravo's 'Girlfriend's Guide to Divorce.'
The Kim Kardashian Hollywood Game Links to the Spring Web Store
Rebecca Byers — April 10, 2016 — Pop Culture