'Aspiration' is a financial start-up that sets itself apart with checking accounts that work with a an 'AIM' system to help consumers become more conscious of the companies they are choosing to support with their money.
AIM (Aspiration Impact Measurement) assigns a score based on People and Planet, which take into consideration how well companies treat their people and the environment. By using Aspiration's mobile app, users have the chance to see how their scores compare with other shoppers.
There are many web browser shopping extensions that can be downloaded to suggest more ethical purchases when online shopping, or boycott an item or company that may not be in line with a shopper's values. However, Aspiration is setting itself apart from other financial institutions with a focus on empowering consumers to become conscious consumers and advocates for greater social good.