The top June 2017 start-up ideas emphasize customization and tailoring, as well as express consumer desire for products and services that support ethics, authenticity and diversity. Some of the best examples of this include Internet browser shopping extensions that encourage consumers to support ethical brands, as well as checking accounts that give consumers a score based on the kinds of products that they choose to purchase, and how they affect the well-being of both people and the planet.
Many new start-up businesses are also prioritizing personalization. Examples of this include the HelloAva chatbot, which recommends skincare products suited to a user's needs, the Savitude shopping app and the fashion-sourcing Glamix AI Chatbot. Across multiple industries, chatbots are becoming an efficient way for brands to initiate meaningful conversations with consumers that offer highly tailored experiences.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
